Here Is Why You Must Use IGTV

Video has become one of the most effective and engaging content formats in the world of social media marketing. It has been a few months since Instagram launched IGTV, it is the feature of Instagram that allows users to upload long-format videos of up to 10 minutes.

Now, brands are confused about how they can hack the IGTV content creation game and is it even worth it to jump on this bandwagon? 

The success of Instagram Stories is proof that micro-content is key considering how short the attention span is of this generation. However, if IGTV is Instagram’s jab on YouTube… what makes it worth trying? 

• There are no ads! 

IGTV is an ad-free format, your viewers will be absolutely focused on the content you’re creating without any interruptions (at least for now!). This means more viewership for your videos and longer watch time!  

• Instagram will love you more! 

Are you wondering why you’ve been seeing IGTV snippets on your feeds lately? It’s because Instagram is now pushing more and more IGTV content to increase viewership (thanks to the algorithm, of course!)  

• Get a taste of “Swipe up” and get away from “Link in bio” 

If you want to promote your IGTV on your stories, you can now use the precious Swipe Up feature even without having 10K followers (Woohoo!) PLUS you can add links on the IGTV video description, bye-bye Link in Bio!  

• It is your time to shine! 

Not a lot of UAE brands have a presence on IGTV yet, it’s time for you to claim your spot. This is the perfect time to establish your presence and turn on that content creation mode!  

Cisco‘s global mobile data traffic forecast has predicted that by 2021, 78% of mobile data traffic will be video. This makes content creation the king of social media marketing! 

So… what’s the secret for content creation? 

Yes, there are a lot of apps out there that can make content creation easier for you, there are still a handful of tools you will need to actually create content that will make your viewers’ thumbs stop and watch your video.  

Camera lenses and stabilizers are also one of the few things you need to have. Why? Because  IGTV is not Instastory, you can’t just use your hand and record yourself. In short, your viewers expect better quality videos on IGTV. 

IGTV has a similar level of content creation as YouTube does – higher quality and aesthetically pleasing (like what most vloggers would say). 

Is content creation starting to get into your head? Let us help you!  

Our media production team specializes in effectively telling the story of your brand that will emotionally engage your viewers. Recording a video or taking a photo is one thing but understanding what your audience will want to watch and would want to engage with is another story.  

Let us help you keep your brand relevant by producing high-quality IGTV content! Let us jump on the bandwagon of IGTV together!