Cove Beach Launches at Caesars Palace Bluewaters Island

After Partnering with Iconic Las Vegas brand Caesars Palace, Cove Beach relocated to Dubai's newest destinatation, Bluewaters Island.

In the months leading up to this launch our team put together a large scale marketing strategy which lead to an extremely successful party and has since produced footfall which surpasses prior quarters.

The Launch

We created content that was designed to engage different target groups. By developing highly-segmented messaging that encourage conversion, through production, photography and design work, we were able to put all collateral in front of 599,426 unique who saw the content more than 3,395,737. Through Integrated Digital Marketing and Social Media Management, at an average of 5.6 impressions per person, we were able to fill the venue to 3,000 people on launch and in the first week more than 7,000 people through the venue.


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